When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, "Should I invest in PPC or SEO?"

PPC stands for pay-per-click, "a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked." Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically.

Website Marketing